Question 1

Why do many business websites fail to convert visitors?

Accepted Answer

Most websites fail to convert because they lack clear structure, messaging, or guidance on what action to take next. Visitors are left unsure how to proceed.

Question 2

Why do websites look good but not support sales?

Accepted Answer

Design alone does not create alignment. Websites often fail to support sales when they are built without strategy, systems, or an understanding of the sales process.

Question 3

What are the most common website strategy mistakes?

Accepted Answer

Common mistakes include prioritizing design over function, unclear navigation, missing systems for follow-up, and lack of alignment with business goals.

Question 4

How can a website fail to support operations?

Accepted Answer

A website fails operationally when inquiries are not routed properly, information is inconsistent, or teams cannot rely on the site as a reference tool.

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