Why do many business websites fail to convert visitors?

Most websites fail to convert because they lack clear structure, messaging, or guidance on what action to take next. Visitors are left unsure how to proceed.

Why do websites look good but not support sales?

Design alone does not create alignment. Websites often fail to support sales when they are built without strategy, systems, or an understanding of the sales process.

What are the most common website strategy mistakes?

Common mistakes include prioritizing design over function, unclear navigation, missing systems for follow-up, and lack of alignment with business goals.

How can a website fail to support operations?

A website fails operationally when inquiries are not routed properly, information is inconsistent, or teams cannot rely on the site as a reference tool.

Terms of Service

Last Updated: January 2025
Legal Entity: Imagination Base LLC
Website: https://imaginationbase.com

1. Acceptance of Terms

These Terms of Service (“Terms”) govern your access to and use of the website located at ImaginationBase.com (“Website”) and any content, information, or services made available through it by Imagination Base LLC (“Imagination Base,” “we,” “us,” or “our”).

By accessing or using the Website, you agree to be bound by these Terms. If you do not agree to these Terms, you must not use the Website.

If you are using the Website on behalf of a business or organization, you represent and warrant that you have the authority to bind that entity to these Terms. In that case, “you” refers to both you individually and that entity.

2. Our Services

Imagination Base provides digital strategy, marketing, and related professional services, which may include but are not limited to:

Website strategy, design, and development
Search engine optimization (SEO) and content support
Local visibility and Google Business Profile optimization
Marketing systems, automations, and CRM workflows
Lead management, follow-up systems, and database reactivation support
AI-assisted communication and support tools

Your use of the Website does not create a client relationship. Any services provided by Imagination Base are governed by a separate written agreement, proposal, or statement of work.

3. Eligibility

You may use the Website only if you are at least 18 years old and legally able to enter into binding contracts under applicable law.

4. Website Use and Restrictions

You agree to use the Website only for lawful purposes and in accordance with these Terms. You agree not to:

Use the Website in any way that violates applicable laws or regulations
Interfere with or compromise the security or integrity of the Website
Access or attempt to access non-public areas of the Website or related systems
Use automated means to access the Website except for standard search engine crawling
Copy, reproduce, distribute, or create derivative works from Website content without written consent
Upload or transmit viruses, malware, or harmful code
Use the Website to harass, defraud, or harm any person or entity

5. Intellectual Property

All content on the Website, including text, graphics, logos, images, videos, designs, and layouts (“Content”), is owned by Imagination Base or its licensors and is protected by applicable intellectual property laws.

You may view Content for informational, non-commercial purposes only. You may not copy, reproduce, distribute, modify, or use our branding without prior written permission.

6. Electronic Communications and SMS

When you submit a form, request information, or otherwise interact with us through the Website, you agree that we may communicate with you electronically, including via:

Email messages
SMS or MMS text messages
Phone calls or voicemail messages
Automated or AI-assisted communication tools

By providing your phone number through our Website, you consent to receive text messages related to your inquiry, appointments, project updates, and requested follow-ups. Message frequency may vary. Message and data rates may apply.

You may opt out of SMS communications at any time by replying STOP. For assistance, reply HELP. Additional details regarding data collection and usage are available in our Privacy Policy.

7. Use of AI and Automated Tools

We may use automated systems, including artificial intelligence tools, to assist with:

Responding to inquiries
Scheduling-related communication
Lead routing and follow-up workflows
Website chat and intake interactions
Analyzing interactions to improve services

AI-generated responses may not always be accurate or complete and are provided for general informational purposes only. You are responsible for verifying any information before acting on it.

8. Call Tracking and Recording

Calls to or from phone numbers associated with Imagination Base may be logged, recorded, or transcribed for quality assurance, training, documentation, or dispute resolution purposes where permitted by law. By calling us, you consent to these practices.

9. Third-Party Services and Links

The Website may contain links to third-party websites or tools. Imagination Base is not responsible for the content, policies, or practices of third-party services. Your use of third-party tools is at your own risk.

10. No Professional Advice

Website content is provided for general informational purposes only and does not constitute legal, financial, or professional advice. You should consult qualified professionals before making decisions based on Website information.

11. Disclaimer of Warranties

The Website and all Content are provided on an “as is” and “as available” basis without warranties of any kind. We disclaim all warranties to the fullest extent permitted by law.

We do not guarantee that the Website will be uninterrupted, error-free, secure, or current.

12. Limitation of Liability

To the fullest extent permitted by law, Imagination Base shall not be liable for any indirect, incidental, consequential, or punitive damages arising from your use of the Website.

Our total liability for any claim relating to the Website or these Terms shall not exceed two hundred U.S. dollars (US $200).

13. Indemnification

You agree to indemnify and hold harmless Imagination Base, its owners, employees, contractors, and affiliates from any claims or damages arising out of your use of the Website or violation of these Terms.

14. Governing Law and Jurisdiction

These Terms are governed by the laws of the State of Indiana. Any disputes shall be resolved exclusively in the state or federal courts located in Clark County, Indiana.

15. Changes to These Terms

We may update these Terms from time to time. Continued use of the Website after changes are posted constitutes acceptance of the updated Terms.

16. Severability

If any provision of these Terms is found unenforceable, the remaining provisions shall remain in full force and effect.

17. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement regarding your use of the Website.

18. Contact Information

Imagination Base LLC
421 Miller Ave.
Clarksville, IN 47129
Email: in**@*************se.com
Phone: 502-200-1228